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Our Ethos

As ex-salon owners, we had no problem obtaining the tools they needed to do their jobs, but we struggled to find quality. The proliferation of low-cost and unreliable tools set us on a journey to create our own.




Fast forward three years, Crystalum™ has two core product offerings for nail technicians and eyebrow specialists. Our products are meticulously tested and verified, and we maintain close relationships with our manufacturers. We incorporate your feedback in the development of new products. Is there anything you’re struggling to find? Get in touch and we’ll help source it for you. Kindly note that we offer a strict “Professionals Only” policy in order to ensure that our tools end up in the right hands.




Committed to Beauty Professionals

We’re driven to support beauty professionals at all stages of their career. We produce a variety of online content, and run our Crystalum™ Ambassador programme to create a strong community of beauty professionals across the UK and beyond. As an Ambassador, you’ll receive special discounts on all our tools, access to specialist online resources and exclusive invitations to our annual events programme—the perfect opportunity for you to meet and mingle with fellow beauty professionals.

Taking Care of Our World

We’re guided by strong principles and an inclusive culture, which translates in the way we approach our business, our environment and our community. We regularly fundraise for local charities, and have chosen The Mindful Enterprise as our company charity in 2018. We’ve freed up space in our office to give the charity’s employees a place in which they can work, for free. We source all of our products as responsibly as we can. We set annual targets for waste management and reduction, and are always aware of our carbon footprint. We work closely with our suppliers to ensure we’re using materials that are recyclable, for both packaging and products.