In this day and age, we have a vast array of products available for purchase online, both in our personal lives and in business. We have at our fingertips a variety of different styles, materials and prices to choose from. Whilst it’s great to have the freedom of choice, it can be overwhelming to have so many options available to us - especially when it comes to our choice of microblading tools for our beauty business.
Remember that the right microblading equipment not only makes your job easier, but it’s your duty of care to your clients to ensure these products are new, clean, safe and suitable for the treatment and service you provide. Keep reading for our top tips on how to choose the best supplier for you.

Don’t just go for the cheapest option

We’ve all heard the saying ‘you get what you pay for’, so Rule #1 here is to not simply select the company offering the lowest prices. The likelihood is that by buying the cheapest, you’re sacrificing quality, and potentially supporting unethical business or human resources practices into the bargain.

Check out the quality of their product description pages

When you’re looking through different suppliers’ websites and checking out their stock listings, look for accurate and detailed listing information, specifying what products are made of as well as sizes and specifications and including pictures of the products. If a listing has spelling errors or incomplete information, this at best demonstrates a lack of attention to detail and – at worst – may indicate a
seller who doesn’t understand what they’re selling at all. You want to work with a company who knows the tools of your trade just as well as you do.

Read reviews

As you would before making any important purchase, you want to get a good idea of the overall credibility of the company. To gauge what others’ impressions of the product quality, value for money and customer experience have been, try reading reviews on the following sites:
 Google
 Facebook
 Yelp
 Trustpilot
Check for reviews on the company’s own website as well – the supplier can of course control what information appears on their site, but it’s still worth looking here too.

Check their credentials

Another way of checking a company’s credibility is to ensure it’s registered with the appropriate authorities – all UK companies should appear on the Information Commissioner’s Office register and, if they claim to be a limited company, they should appear on the Companies House website.
(Remember, however, that the company may be registered under a different name than their ‘trading’ name, so check the Privacy Policy on their website for their legal registered name.)
If you can’t find them on the appropriate sites, this is a significant hint that they’re not the sort of reputable company with which you want to do business!

Evaluate the overall customer service experience of their website

Finally, consider what impression a supplier’s website gives you in terms of overall customer service, and ask yourself:

 Is the website easy to navigate?
 Are there details on how to get in touch with any queries or complaints?
 Do they state opening hours or an indication of how long they take to respond to enquiries?
 Do they offer multiple method of payment options?

If these details are sparse, it can be a red flag – after all, if you receive a faulty or incomplete order, you want to be assured that you can easily contact the supplier to fix the issue in a timely fashion.

And that’s it! It really comes down to doing your research and not ignoring any red flags you encounter. We hope that helps take some of the guesswork out of the process of choosing a microblading tools supplier for your business!