Five Ways To Get Your Beauty Business Summer Ready
Wondering how to get the edge on marketing packages for summertime? The
longer days, warm temperatures and abundance of holidays means that there are opportunities for promoting your treatments in a fresh and seasonal way, but if you’re wondering how to translate that into relevant offers and packages, you might want to consider some of the following strategies!
1. Packaging complimentary treatments together isn’t a new concept, but consider what treatments might be more specific to warmer weather and holidays; for example, a leg and bikini wax package may appeal to someone who’s preparing to jet off to a sunny destination.
Pedicures are always popular during sandal season, but clients may be more likely to upgrade to a mani-pedi combination if the package feels like good value compared to buying each service individually.
2. Remember to take advantage of the feel-good factor of summer in your marketing. Choose package names that are seasonal and evocative of sun, sea and sand - think ‘The Ibiza’ tanning package, or a foot massage, shape and polish combo that’s called a ‘Pool Pedi’ - and
use colourful and intentional graphics and imagery to conjure up those summertime vibes.
3. It’s important to highlight any benefits or advantages particular treatments might have for summer; for instance, microblading and lash tints are smudge-proof in hot weather, whilst waxing lasting longer than shaving, so you can spend less time shaving and more time enjoying the sun in your bikini.
4. Whilst the laidback summertime vibe may induce some to treat themselves to extra self- care, some clients will only come to you for one particular service, and won’t have any interest in any extra bells and whistles, no matter how attractive your packages – and that’s OK! With these clients, however, it’s important to offer an incentive to return. This could take the form of a limited-time summer offer, such as a discount if they book their next tanning session by a certain date, or it could be an ongoing loyalty programme, with points
collected at each appointment to be redeemed for a product or service later on.
5. This one goes for all year round: but don’t forget in-person upselling! Remember that your team are a powerful marketing tool and that, especially once the client is on your premises and already sold on at least one of your services, they are more likely to agree to upgrade their treatment, add onto it, or buy a related product. It doesn’t have to be (and shouldn’t
be) done in a pushy way, but you certainly won’t upsell if you don’t ask the question.
So what are you waiting for? Get out there and get your business – and your clients - summer ready!
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