It’s a new year, and a chance to reset your business priorities and redefine your focus. Sounds like time for some goal-setting! It can be challenging to know where to begin, which is why we’ve put together our top five ideas for beauty business goals in 2022.

Chase your ‘why’

Why did you decide to start your beauty business to begin with? Was it to work flexible hours around your children’s schedule? To be the go-to service provider of a particular treatment in your area? To make more money than you could working for someone else? Sometimes, the initial reason for starting a business gets forgotten about as you become entrenched in day-to-day operations. You might even take the business in a direction that fights against your original ‘why’. Take the opportunity in 2022 to step back and ask: is my business strategy and direction aligned with my ‘why’? If not, maybe it’s time to pivot. Never lose sight of why you started out!

Create a business plan

Wherever you are in your beauty business journey, you should be proud of what you’ve accomplished. But what next? Think about where you want to be and what you want to achieve in the next five years. This can focus on revenue, or increasing the size of your team, or even having more flexibility and time off; it is important, though, to take some time to think about what is important to you.

Ditch the drama

There’s a very good chance that you are currently offering a service or serving a market which causes you nothing but drama. It could be cheaply priced waxing package, which you only started offering to compete with another salon, but which is more hassle than it’s worth. It could be working with brides, which is a financially rewarding service, but insanely hard work. Whatever it is, if it’s not serving you, or if it’s draining your energy, ditch it. Don’t ever feel like you ‘have to’ offer a certain service. This is your business, so make it a priority in 2022 to work YOUR way.

Get some help

There are a thousand-and-one things on your plate as a beauty business owner, and chances are that working on your own business strategy and maintenance comes at the bottom of the list! You’re busy with the service side of your business, and other aspects like marketing, admin and business planning often get pushed aside. Consider that you might need some help – whether that be in the front-end of your business, helping you serve your customers, or behind the scenes with tasks such as bookkeeping or social media management. You may not need a fulltime employee – if you only need a bit of help, you can work with a freelancer on a contract basis, meaning that you only pay for what work you really need done, and this is a great way to get some help in your business without breaking the bank.

Set boundaries

We know that owning a business can massively blur the lines between work and life and, whilst it’s great to be passionate about what you do, it’s equally important to ensure you’re taking take off and taking a step back from work to look after yourself. The beauty business is notoriously challenging when it comes to work-life balance, because you’re highly likely to be working at least some evenings and weekends. That’s why it’s crucial to make the conscious decision to take time off to reconnect with family and friends, and also to make time for your own self-care.

Inspired? We hope so. Goal-setting is a crucial part of making your business successful and fulfilling, so take your time and make sure your goals resonate with YOU