As ex-salon owners, the proliferation of low-cost and unreliable tools set us on a journey to create our own. We’ve worked hard over the last three years to build relationships with the world’s most trusted manufacturers so that beauty professionals can do their job with confidence.

We’re passionate about supporting beauty professionals at all stages in their career. The crucial phase is learning. We want to supply the beauty professionals of tomorrow with unrivalled tools with which they can not only transform the lives of their clients, but reach their full potential too.